Dubai: His Excellency Dr Major General Ahmad Zaal Bin Krishan Almuhairi, Acting Commander-in-Chief of Dubai Police, has praised the exceptional role played by the General Department of Community Happiness in supporting cross-sector collaboration within Dubai Police to realise the strategic vision of Dubai as a “Safe City.”  

He also commended the department’s efforts to enhance societal well-being through innovative initiatives that directly contribute to public happiness.

During his annual inspection visit to the General Department of Community Happiness, Almuhairi highlighted the value of the department’s media, awareness, service-oriented, and volunteer programmes, as well as its year-round marketing campaigns and strategic projects. These efforts, he noted, contribute significantly to strengthening community engagement, aligning with the government’s vision of boosting happiness indicators, eliminating bureaucratic barriers, improving quality of life, and developing human capital with efficiency and impact.

Key Performance Indicators

Almuhairi reviewed the department’s performance indicators, including the public trust index in news dissemination, public satisfaction with Dubai Police as a socially responsible institution, satisfaction with published information, social media engagement, and volunteer satisfaction rates.

He was also briefed on the department’s forward-looking strategy, including the Community Happiness Strategic Plan 2025–2033 and the Foresight Plan 2040.

Awards and Milestones

The department has won 13 local and international awards, including the prestigious YouTube Silver Play Button, becoming the first government entity to surpass 100,000 subscribers. It also launched the first volunteer platform within a police force. The awareness video from the “A Summer Without Accidents” campaign recorded over 2.7 million views.

In 2024 alone, the department launched 17 major initiatives and projects, including the Global Media Communication Platform and the internal and external Dubai Police Community Volunteering Platform. Additionally, the department implemented 10 projects under the government’s zero-bureaucracy initiative, covering marketing campaigns, corporate identity, community request handling, digital publishing, sponsorship, exhibitions, and digital publications.

Community Engagement and Outreach

The Community Relations Department launched 10 community initiatives in 2024 and received 324 community requests, benefiting a total of 579,000 individuals. Dubai Police Museum also welcomed 6,145 visitors, reflecting a 38.5% increase from 2023.

Dubai Police took part in 41 exhibitions in 2024, up from 35 the previous year, and ran 91 marketing campaigns, compared to 81 in 2023. These efforts supported public safety, institutional efficiency, and workforce development while promoting happiness and quality of life.

Awareness Campaigns and Media Impact

In 2024, Dubai Police conducted 16 awareness campaigns in the fields of criminal, traffic, institutional, and community matters—up from 14 in 2023. The reach and impact of security-related media content also grew significantly, with total views across all social media platforms reaching 126,754,420.

Global Recognition and Innovation

Almuhairi toured the department’s showcase platform, which highlighted signature initiatives that contributed to Dubai Police’s global standing. Notably, Dubai Police recognised the world’s strongest brand for corporate identity value, earning a AAA+ rating from Brand Finance with a score of 9.2 out of 10.

The tour also featured the Virtual Outreach & International Communication Engine (V.O.I.C.E), Khalid Digital Magazine, the Community Volunteering Platform, and AI-driven projects in media and communication, as well as insights from the UAE SWAT Challenge Media Centre. 

Almuhairi concluded by reaffirming the department’s strategic importance in supporting Dubai Police’s mission both locally and internationally through innovation, engagement, and impact.