Dubai: Dubai Festivals and Retail Establishment (DFRE), a part of Dubai Department of Economy and Tourism (DET), and Dubai Chambers, announce the launch of ‘Win Your Home in Dubai’, a first-of-its-kind citywide initiative that goes beyond retail, positioning Dubai as a place where people can build a life, invest in their future, and feel a sense of belonging.

Bringing together public and private sector partners, the initiative underscores the strength of Dubai’s economic ecosystem, supporting business growth, strengthening the retail sector, and driving consumer confidence, while reinforcing the city’s appeal as a global destination to visit, live, invest, and experience.

Win Your Home in Dubai runs for 12 weeks from 22 May to 30 August 2026, inviting eligible residents and visitors aged 18 and above to participate by spending AED 500 at any of the 1,000+ participating brands across more than 3,500 retail outlets across Dubai.  The campaign spans key retail moments, including Eid Al Adha, 3 Day Super Sale, and Dubai Summer Surprises, allowing shoppers to benefit from seasonal offers and discounts while earning entries into the draw.

The campaign features 12 residential units across Dubai, supplied by Binghatti Developers, the exclusive real estate partner, comprising 11 studio apartments and one two-bedroom apartment, turning retail participation into a tangible, life-changing milestone.
 
Each week, a studio apartment will be given away, with the two-bedroom apartment being the grand prize in the final-week draw. To enter, participants must spend AED 500 at a participating outlet, scan the QR code on official campaign materials at participating locations, and upload their receipt to validate their entry. Each additional eligible spend of AED 500 or more earns an additional entry into the draw. The sooner participants enter, the greater their chances of winning and of remaining eligible for subsequent weekly draws, all the way up to the grand finale. Entries remain valid throughout the 12-week campaign, meaning early participation extends eligibility across all draws, while continued spend increases the number of entries and overall chances of winning.
 
More than 1,000 brands across over 3,500 outlets are taking part in the campaign. This level of brand support reflects Dubai's fully integrated retail ecosystem and offers consumers numerous opportunities to participate.  Such wide-scale activation supports retail sector engagement, enhances footfall across key destinations, and contributes to broader economic activity within the emirate.

Ahmed Al Khaja, CEO of the Dubai Festivals and Retail Establishment (DFRE), said: “Dubai has long been a place where people from around the world come to build a life and invest in their future. Win Your Home in Dubai brings this vision to life, offering residents and visitors a unique opportunity to take a meaningful step towards homeownership while engaging with the city’s dynamic retail landscape.”

“This campaign reflects the strength of collaboration across our ecosystem, from Dubai Chambers supporting business growth and confidence, and Binghatti Developers enabling a tangible pathway to ownership, to the numerous retail outlets that have registered to participate in the initiative,” he added. “As we approach key retail moments including Eid Al Adha, 3 Day Super Sale, and Dubai Summer Surprises, we look forward to seeing strong participation and continued momentum across the city.”

Khalid AlJarwan, Executive Vice President of Commercial and Corporate Services at Dubai Chambers, commented: “Dubai’s retail sector is a cornerstone of the emirate’s economic growth and a key contributor to its appeal as a global destination for business, shopping, and tourism. This initiative reflects our commitment to supporting innovative programmes that create value for the business community, strengthen commercial activity, and reinforce Dubai’s position as one of the world’s most dynamic retail hubs.”

He added: ”We are pleased to collaborate with the Dubai Department of Economy and Tourism on this campaign, which will help generate increased momentum across the retail ecosystem and further raise the standards of excellence that define Dubai’s retail landscape.”

Muhammad BinGhatti, Chairman of Binghatti Developers, stated: “We are pleased to be the exclusive real estate partner of the ‘Win Your Home in Dubai’ campaign, a landmark initiative that reflects Dubai’s vision of transforming everyday experiences into meaningful, life-changing opportunities. At Binghatti, we believe that owning a home in Dubai represents far more than a real estate investment; it is a step towards building a future, achieving stability, and belonging to one of the world’s leading destinations for living, working, and pursuing ambitions.

“This campaign also reflects the strength of collaboration between the public and private sectors in reinforcing Dubai’s economic momentum and global appeal as a city of opportunity. By supporting both the retail and real estate sectors, the initiative strengthens consumer confidence while giving residents and visitors a unique opportunity to become part of Dubai’s growth story and future. We are delighted to contribute towards the 12 new residential units as part of the campaign and help more individuals and families take a meaningful step towards calling Dubai home.”