Dubai: New Balance announced today the launch of the Ellipse, the daily performance shoe designed to help runners rediscover the joy of the sport and lose track of time.

Now available across the region, the all-new Ellipse features the unparalleled comfort of Fresh Foam X cushioning reimagined with a bouncy underfoot feeling to make daily runs more enjoyable.

In a world where technology has turned running into a constantly connected scorecard of metrics, the Ellipse is designed to restore the beauty of being lost in the run – empowering athletes to embrace freedom, mindfulness and creativity by losing track of time and rediscovering running as a deeply personal experience.

The Ellipse celebrates all who run – whether logging their first miles or recovering after race day, embracing New Balance’s “Run Your Way” philosophy at its core. A call to move beyond rigid expectations, “Run Your Way” redefines what running looks and feels like, encouraging runners to listen to their bodies, honor their rhythms and find joy in movement without pressure or comparison.

From Gold Medalist sprinter Gabby Thomas to American rapper and chef Action Bronson,  New Balance athletes across sport and culture have embraced the Ellipse as their new favorite running shoe.

The Ellipse is available at New Balance retail locations and select partners across the UAE for AED 769, KSA for SAR 850, Qatar for QAR 769 and Kuwait for KWD 63.5, as well as online at newbalance.com.

Weight: Men’s 9.5D (9.6oz/274g) and Women’s 7B (7.6ox/218g)                                    Drop: 8mm                                                                                                                          Total Stack Height: 37.8mm/29.9mm,

Due to variances created during the development and manufacturing, all references to drop are approximate