Dubai: Dubai Press Club, in partnership with the Dubai Department of Economy and Tourism (DET), has hosted the Dubai Content Creators Program to strengthen digital storytelling and promote Dubai’s tourism and economic sectors.

The two-week initiative provided participants with 40 hours of specialised training in creative writing, filming, video editing, graphic design, digital publishing and artificial intelligence (AI).

The programme also covered audience engagement, data analytics and responsible tourism promotion, equipping participants with practical skills to create impactful digital content for diverse audiences.

The initiative aimed to enhance content creators’ understanding of Dubai’s economic landscape and tourism industry, enabling them to produce credible, engaging and informative stories highlighting the emirate’s diverse business opportunities, cultural experiences and attractions.

Through this programme, Dubai Press Club and DET seek to strengthen the role of digital content creators in showcasing Dubai’s global appeal as a leading destination for business, tourism and investment.

The initiative reflects the growing importance of digital storytelling in promoting Dubai’s achievements, connecting with international audiences and supporting the emirate’s continued economic and tourism growth.