Mohammed Jalal Al Rayssi, Director-General of the Emirates News Agency (WAM), shed light on the significance role of media in the comprehensive development process witnessed by the UAE across various sectors.

In a virtual lecture delivered to media students of the Moscow State Institute of International Relations (MGIMO), Al Rayssi also highlighted the role media plays in raising awareness about the UAE's civilsation achievements on the local, regional and international levels.

As part of the strategic cooperation between the WAM and the Russian news agency (Sputnik), the lecture gave the Russian students an opportunity to learn about the origin of the national media in the UAE, and WAM’s vital role in transmitting news and reporting events with reliability, professionalism and credibility, in 19 international languages.

During the lecture, Al Rayssi spoke about the role of the media in connecting civilisations and people and conveying different viewpoints while maintaining the uniqueness of each society, as well as introducing the cultures of different peoples across the globe while preserving the authenticity of those cultures, which eventually create human societies.

Al Rayssi said that the UAE media enjoys credibility and reliability all over the world, pointing to WAM’s outstanding role since its establishment in November 1976, in the national media process, translating the civilised and humanitarian message of the country.

The Director-General also underscored WAM’s commitment to its local, regional and international responsibilities in presenting the country’s achievements, gains and leadership in the diplomatic, economic, sports, knowledge, research, technical and other fields.

Al Rayssi pointed to the effective role of the Emirates News Agency in promoting the media work process based on professionalism and accuracy in conveying media messages and highlighting the UAE’s achievements in creative ways, pointing to WAM’s international presence through its multiple strategic partnerships with major international and influential media institutions, stressing that WAM is a role model for responsible media.

He also pointed at the Emirati media's high professionalism while dealing with the events, which was obviously demonstrated during Expo 2020 Dubai, given the great role played by media which contributed to the success of the international event.

Al Rayssi also spoke about the strategic partnership signed by WAM with a number of global media outlets, especially the Russian media institutions in terms of exchanging textual, photographic, film and digital contents so as to enhance media and news work, and delivers media messages in various fields and sectors through different media platforms.

WAM Director-General highlighted the role of media in covering global events hosted by the UAE throughout the year and its pioneering role in organising political, scientific, economic, technical and media events of international concern.

Al Rayssi called on the audience to visit the UAE and participate in such significant events, including the Global Media Congress that will be held in Abu Dhabi from November 15 to 17, 2022.

The event will witness wide international participation in various fields of media industry, news, social media platforms, digital marketing and artistic production.

Al Rayssi concluded that this important international event will witness a turnout that would shape the future of international media, including its positive impacts on various sectors, especially the economic and knowledge fields, and enhance international media cooperation.