Dubai: Sprout Media has entered into a strategic partnership with India’s BeerBiceps Group of Companies, marking the content and digital education powerhouse’s first international expansion outside India. The collaboration positions Sprout Media as the group’s regional partner for the GCC, supporting the growth of brands, creators and business leaders across the region’s rapidly expanding digital economy.

The partnership combines Sprout Media’s on-ground insight into GCC markets with BeerBiceps’ expertise in content, personal branding and digital education. It is designed to introduce a new model of influence in the region, where content, community and commercial outcomes are aligned.

Speaking about the partnership, Aparna Sharma, Founder of Sprout Media, said, “Digital visibility in the GCC is evolving beyond advertising and platform presence. Authority is being built by people and brands that can communicate with clarity, trust and consistency. This partnership allows us to introduce a proven global framework for content-driven influence, supported by data, storytelling and AI-powered scalability. The region is ready for a more mature phase of the creator economy, and this collaboration is designed to meet that shift.”
BeerBiceps is one of India’s most successful creator-led media and education groups, built around a digital ecosystem that reaches more than nine million followers across YouTube, Instagram, LinkedIn and leading podcast platforms. The BeerBiceps YouTube channel has crossed four billion lifetime views, and the group’s flagship podcast, The Ranveer Show, is consistently ranked among the top business and self-improvement podcasts in Asia, featuring global guests ranging from CEOs and scientists to elite athletes and cultural changemakers.

The group has also expanded into digital learning and personal branding through BigBrainCo. and SkillHouse, equipping entrepreneurs, professionals and creators with the tools to scale authority and audience. The partnership with Sprout Media brings this model to the GCC for the first time.

Commenting on the expansion, Ranveer Allahbadia, Founder of BeerBiceps Group, said, “The GCC represents a rare combination of economic ambition, digital adoption and cultural influence. This is exactly the kind of environment where creator-led education and brand building can create real business and social value. Our decision to enter the region is strategic and long term, built on the belief that the next wave of digital leadership will emerge from here. Sprout Media brings the regional perspective and trust we were looking for, and together we intend to build a strong foundation for the creator and knowledge economy in the GCC region.”