Sharjah: Sharjah Media City (Shams) launched a Ramadan event running from February 21 to March 8 at the outdoor seating area of Al Fay Restaurant, welcoming visitors daily from 9:00 PM to 2:00 AM.

Vibrant platform showcasing products
The event reflects Shams' commitment to supporting entrepreneurs, small and medium-sized enterprises (SMEs), and home-based businesses by providing a vibrant platform to showcase their products and connect directly with the public. This support aims to enhance their marketing opportunities and expand their businesses within an inspiring and interactive environment.

Reaching wider segment of society
The event also aims to empower startups to reach wider segments of society, creating genuine opportunities for growth and sustainability. Furthermore, it offers visitors a comprehensive shopping experience in preparation for the holy month of Ramadan and Eid Al Fitr, all within a Ramadan atmosphere that blends creativity and community spirit.

Supporting entrepreneurship ecosystem
For her part, Sarah Al Amoudi, Events Executive at Sharjah Media City (Shams), affirmed that this initiative reflects Shams' commitment to supporting the entrepreneurship ecosystem. She stated, "At Shams, we believe in the importance of providing dedicated spaces that allow entrepreneurs to showcase their ideas and products and interact directly with the public. Through this event, we aim to create a vibrant Ramadan environment that supports growth and promotes sustainability for small businesses."

The event embodies Shams' vision of fostering a stimulating business environment that contributes to revitalising economic activity and supporting community development in the Emirate of Sharjah.