Dubai: Travel Counsellors UAE recorded its highest-ever monthly sales in September 2026, reaching AED 13.2 million, a 28% increase compared with September 2025. The performance was led by leisure travel, with bookings strongly weighted towards luxury and premium resort experiences, particularly high-value beach and ski resorts.

Leisure travel accounted for 83% of the company’s sales during the month, while corporate travel contributed 17%. The UAE was its top-selling destination, supported by a large group booking, followed by the Maldives and the UK. Bookings to the Maldives increased by 5% compared with September 2025.

The results offer a snapshot of bookings made through Travel Counsellors UAE during September, covering the UAE and overseas destinations. The destination rankings reflect the company’s own sales activity, including the contribution of the large UAE group booking.
“September was a milestone month for Travel Counsellors UAE, with sales reaching AED 13.2 million, our highest monthly total to date. It is a result we are proud to share as we prepare to bring our community together for our UAE conference this October,” said Holly McCann, General Manager of Travel Counsellors UAE.

“Leisure travel accounted for 83% of our September sales, with bookings strongly weighted towards luxury and premium beach and ski resorts. For our Travel Counsellors, personal service means understanding what matters to each customer and using that knowledge to shape their travel plans, supported by the technology, supplier relationships and expertise of our wider community.”

Travel Counsellors’ model enables independent travel professionals to run their own businesses with access to the technology, operational support, supplier relationships and community of the wider network. It combines individual customer relationships with a digitally enabled platform that supports advisors in building and developing their businesses.
The record sales month follows the company’s September announcement of 60% growth in sales generated by its Abu Dhabi-based advisors that year compared with the same period in 2025. Travel Counsellors UAE was also named TMC (Travel Management Company) of the Year for Luxury Travel at the 2026 MALT Excellence Awards, held at The St. Regis Abu Dhabi in February.
The September performance comes ahead of the Travel Counsellors UAE 2026 Conference, taking place in October at Fairmont The Palm, Dubai.