Dubai Holding announces once-in-a-lifetime yoga experience on the iconic Burj Al Arab Helipad

Dubai Holding announces once-in-a-lifetime yoga experience on the iconic Burj Al Arab Helipad

Dubai: Dubai Holding is offering yogis of all levels and aspirations the chance to win a spectacular yoga session on one of Dubai’s most iconic locations – The Burj Al Arab Jumeirah Helipad.  Launched in celebration of its partnership with XDubai for the return of  XYoga Dubai Festival, which will be held on Kite Beach on 21 and 22 February , Dubai Holding’s mega competition will give an exclusive group of people a once-in-a-lifetime experience atop one of the globe’s most instagrammable hotels, and the ‘Best Hotel in the World’ as per the Ultimate Luxury Travel Related Awards 2020.

For a chance to win, participants will need to follow @dubaiholding on Instagram and post an image of themselves doing their best yoga pose – either in the lead up to or at the first day of the festival – on their feed using the competition hashtag #DHexperience. The winners will be announced on 21 February and just a few days later will enjoy a private 60-minute session with an internationally renowned yogi Sjana Elise to the stunning backdrop of the breathtaking Dubai coastline. With a focus on physical and mental wellbeing, the Australian adventure yogi will take yoga to new heights and guide the winners through a series of sequences designed to transform the body and mind.

XYoga Dubai Festival, presented by Dubai Holding, is the region’s largest holistic yoga festival that promotes physical and mental wellness amongst the community. The 2020 festival’s theme is ‘‘Be Yoga, Be Nature’ and will mark the third year that Dubai Holding has partnered with XDubai to host the event as part of its wider Wellness Programme. Launched in 2007, it aims to improve the wellbeing of Dubai Holding employees, their families and the wider community by actively encouraging them to take part in major sports and wellness events.

Amit Kaushal, Group Chief Executive Officer, Dubai Holding, said: “This year we plan to welcome more than 20,000 participants at our festival, demonstrating our commitment to bringing the most successful events to town. Last year more than 17,000 yogis enjoyed the two-day-event, making it the largest in the region for such a sport. To celebrate the third year of our partnership with XDubai, we wanted to do something truly extraordinary and create an experience that has never been done before to encourage more people to try yoga, renowned for its physical and mental benefits.”

Taking place on Friday 21st to Saturday 22nd February at Kite Beach, this year’s edition is expected to attract yogis of all ages and fitness levels for an immersive 48 hours of complimentary classes, talks, workshops and meditation sessions. It is a free public event, open to everyone. Registration is now open and those who wish to participate in a complimentary class can register at 

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