Sharjah:The Coronavirus (COVID-19) pandemic has introduced an entirely new mix of challenges and opportunities to entrepreneurs and small businesses in the UAE. In light of growing concerns in the local SME sector, Badiri Education and Development Academy – the education and capacity building arm of NAMA Women Advancement Establishment (NAMA) – organised a virtual talk yesterday (Wednesday, May 27) to share key insights into ways they can build resilience, and enhance their capabilities and skills to quickly adapt to new and emerging business practices. 

During the 90-minute e-session titled ‘The Future of Entrepreneurship Post COVID-19’, Which Badiri Academy held in collaboration with the U.S. Consulate General in Dubai, Greta Schettler, CEO, and founder of Equal Up Strategies, shared valuable pointers on how entrepreneurs can survive the current exceptional circumstances and how aspirants can start their businesses with limited resources and support. 

She said: “The power of an entrepreneur lies in his/her ability to see a challenge and recognise an opportunity, and what differentiates them from others is their conviction and fearlessness to put thought into action.”

Citing examples innovative ideas, both big and small, which have disrupted established methodologies, industries or streams, she urged businesswomen to use their “knowledge, willingness and creativity to challenge the status quo and find innovative solutions to problems to build back better.” 

The speaker also outlined key steps for implementing ideas and perceptions to action in a post-COVID-19 world.