Dubai:For 10 days during the Dubai Shopping Festival (DSF), The Dubai Mall Promenade will be transformed into an island paradise to celebrate the exclusive launch of global pop music sensation Rihanna’s Fenty Skin makeup brand in Sephora stores across the GCC. Taking place from 6 to 16 January as part of DSF, The Island by Fenty Skin will be a must-visit destination for fans of Rihanna’s sought-after beauty and skincare products as well as her natural style and charm.

 Created as an immersive getaway dedicated to forward-thinking skincare aficionados, both men and women alike, visitors to The Island by Fenty Skin will be able to explore a range of specially themed attractions and interactive experiences, each named after the beauty products in Rihanna’s line.
 
They include the Fenty Skin Total Cleans’r Cove, Fat Water Falls and Hydra Vizor Sundeck, with Rihanna supporters and makeup enthusiasts able to try out the products and discover the great range of ingredients that go into each item, as well as play fun games to win super prizes including Fenty Skin products and more.
 
A healthy and delicious tropical juice bar will also be stationed on the island serving drinks inspired by the natural and invigorating ingredients used in the Fenty Skin range.  
 
Guests can navigate their way around The Island by Fenty Skin by scanning specially installed signs that will direct them to different locations and features. A series of hidden QR codes will also reveal ‘digital treasure’ including specially made Spotify playlists, unique digital content, links to the Fenty Skin’s social media channels, retail giveaways and more.

 DSF, which ends on 30 January 2021, is packed with great events, promotions and entertainment taking place across the city and designed to suit all ages.

The Island by Fenty Skin will be open at The Dubai Mall Promenade from 6 to 16 January.