Dubai:With Mother’s Day just around the corner on Sunday, March 21, THAT Concept Store – owned and operated by Majid Al Futtaim, the leading shopping mall, communities, retail, and leisure pioneer across the Middle East, Africa, and Asia – is taking the hassle out of gift-giving.

Shoppers looking to get in their mothers’ good graces need venture no further than the Mall of the Emirates, where the newly-opened, multi-brand concept transcends the physical reality of retail to offer a unique range of experiences and services. With dedicated personal shoppers to assist you in your hunt for the perfect gift, options for customization you know she’ll love, and even an in-store gift-wrapping station for stunning decoration, ‘THAT’ is truly the one-stop destination for Mother’s Day.

Highlighting over 150 international and regional designers, its exclusive collection is always evolving and is sure to cover all tastes and style bases. Fashion, jewelry, makeup, and home accessories are reimagined, innovative and entirely unique to ensure your mother gets the one-of-a-kind gift she deserves.

The dazzling luxury range features brands such as Azza Fahmy, Bil Arabi, Caravana, Gauge81 and By the Beach by Tala – many of which cannot be found anywhere else in the region, and all of which carve out a particular form of care and self-expression in line with THAT’s creative philosophy.