Insignia appoints Sheikh Juma Bin Maktoum Juma Al Maktoum as Chairman of the Board of Directors

- May 20, 2021 , by Maagulf
Insignia appoints Sheikh Juma Bin Maktoum Juma Al Maktoum as Chairman of the Board of Directors

Dubai: Insignia, the world’s leading luxury financial and lifestyle management group today announce the appointment of HH Sheikh Juma Bin Maktoum Juma Al Maktoum as Chairman of the Board of Directors. An accomplished businessman his highness has worked to put the UAE on the global map, actively pursuing commercial and philanthropic projects throughout his career. His highness is passionate about healthcare, education and sustainable development projects to help the UAE achieve its environment goals.

In this key role for Insignia his highness will oversee strategic decisions for the management group, providing leadership to the board, whilst harnessing the energy and leadership of each of the individual directors. Setting the tone for the company culture going forward his highness marks a new, exciting chapter for Insignia in the Middle East.

“My vision is to turn Insignia into a true regional leader when it comes to servicing the financial and lifestyle needs of ultra-high-net worth individuals, not only in the UAE, but in the wider GCC region. Expanding the market share, bringing on board more clients, expanding the regulatory base and ultimately, gaining trust in this part of the world is the backbone for my vision and my efforts in the months and years to come,” HH Sheikh Juma Bin Maktoum Juma Al Maktoum comments.

“Insignia is not and never will be a mass market product. They are a boutique company in the true sense of the word – each member is cherished and nurtured. Insignia has an obsession with making the impossible a reality; whether it is lifestyle management services, unlocking high purchasing power, global financial freedoms, or other service benefits, they make everything seem effortless. There is no competition for Insignia in all categories – it is the best solution for luxury living, paired with the most convenient payment solution under one strong roof,” HH Sheikh Juma Bin Maktoum Juma Al Maktoum adds.

George Kesidy, Chief Visionary Officer at Insignia adds: “HH Sheikh Juma Bin Maktoum Juma Al Maktoum’s history of leadership, coupled with his commercial experience makes him an ideal person for this role. I look forward to working closely with his highness to continue to ensure Insignia makes a positive impact for all clients.”

In-line with this announcement Insignia has released the Jewelry Card Collection. A flagship product of Insignia’s portfolio, the premium payment cards, handcrafted by swiss artisans are designed for individuals who demand and appreciate only the finest in personalised premium quality. Insignia’s stunningly original jewellery pieces are an investment for life – each piece within the collection is a true work of art. Those approved for the card can meet with a designer to create a customized card for every personality and taste. Client’s holding a jewelry card will benefit from Insignia’s industry-leading 98 per cent success rate on cardmember requests and a dedicated personal assistant, available 24/7.

Another key product is the Royal Card – one of the world’s first super-premium payment cards, a symbol of status designed to serve the financial and luxury lifestyle requirements of Insignia’s most extraordinary customers. Again, understanding the human touch is key to exemplary customer service Royal Card holders benefit from a personal assistant. Whether scheduling meetings, arranging a bespoke itinerary, securing a last-minute table or sourcing a gift for a contact’s birthday, they anticipate the client’s needs and deliver accordingly.

Insignia is also proud to offer corporate solutions including C by Insignia, the first super-premium corporate card offering seamless travel management, substantial spending power and real-time control that helps businesses manage expenses with ease. C by Insignia has been designed to allow businesses to open card accounts in different currencies under one main account, making expense management easier and avoiding exchange rate charges.

Overall, with HH Sheikh Juma Bin Maktoum Juma Al Maktoum on board Insignia have big plans for the Middle East, in the pipeline – including collaborations with a number of luxury brands and service providers, on a range of white-label and co-branded projects.


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