London: IIFA Co-founder Andre Timmins shared an iconic moment with the powerhouse trio — SS Rajamouli, Ram Charan, and Jr NTR — as the Oscar-winning phenomenon RRR roared back to life in a spectacular live orchestra performance at the legendary Royal Albert Hall, London.

It was more than a concert. It was a dazzling celebration of South Indian cinema on the world stage, as RRR set the tone for the Film in Concert series with its electrifying energy.

Andre Timmins, the visionary behind IIFA, has been a trailblazer in taking Indian cinema global. This moment with RRR and its extraordinary creators marked yet another milestone in his journey of championing Indian storytelling and showcasing its cultural brilliance across borders.

Andre Timmins, Co-Founder of IIFA, commented, “For over 25 years, IIFA and Madame Tussauds have shared a proud partnership built on celebrating Indian cinema’s biggest icons and its extraordinary cultural journey across the world. This unveiling of Ram Charan’s figure, a global superstar whose roots in South Indian cinema have redefined international perceptions is a milestone moment that reflects the growing influence of regional cinema alongside Bollywood on the global stage. As we continue to amplify Indian film through IIFA and IIFA Utsavam, it is heartening to see the world embrace our stars, stories, and artistry. Together with Madame Tussauds, we remain committed to showcasing the diversity, depth, and dynamism of Indian cinema to audiences everywhere.”