Dubai: Health-driven coffee and juice concept Joe & the Juice, together with its exclusive UAE delivery partner Deliveroo, is teaming up to bring an upbeat two-day pop-up Beach Club to Kite Beach next weekend. Catch feels, catch waves, catch Joe on Deliveroo.
Created to capture Dubai’s signature weekend vibe, the Beach Club welcomes guests from 9am to 6pm on Saturday 13 and Sunday 14 December. Wellness enthusiasts and beach lovers can take part in a line-up of sunny activities — from kayaking and stand-up paddle (SUP) sessions to a surfboard balance challenge and a round (or two) of Mölkky, the much-loved Nordic throwing game. The vibrant pink and teal setup will also be giving away prizes throughout the weekend, including Joe’s highly coveted merch and lots of fun giveaways.
To ensure a seamless and memorable experience, access to the kayaking and stand-up paddle sessions on 14 December will be limited and confirmed on a first-come, first-served basis. Registration opens on Wednesday, 10 December, with sign-up links available in the Deliveroo and Joe & the Juice Instagram bios. Guests are encouraged to register promptly once the links go live; bookings will be secured only upon receipt of a confirmation email. We look forward to welcoming you.

Blending Joe’s playful personality with Deliveroo’s community-first spirit, the collaboration shines a spotlight on some of Joe & the Juice’s favourites — including The Power Shake and the iconic Hell of a Nerve juice — all perfectly timed for a beach day. After all, where better to sip and SUP than Kite Beach?