Dubai:Reed Travel Exhibitions, organiser of Arabian Travel Market (ATM), has announced that the 2021 edition of its annual showcase, will take place live at the Dubai World Trade Centre (DWTC) on Sunday 16 to Wednesday 19 May.

Now in its 27^th year and working in collaboration with DWTC and Dubai’s Department of Tourism and Commerce Marketing (DTCM), the theme of the show next year will be ‘A new dawn for travel and tourism’ and the spotlight will be thrown onto the current state of the industry and more importantly, what the future holds. It will also look at the emerging trends and how innovation can drive the industry forward.

Supporting ATM’s theme, a recent Colliers report - MENA Hotel Forecasts, estimates that 2021 will be a year of recovery, based on the assumption that hotel performance across the region is already improving. Major destinations such as Dubai and Cairo are leading the way with estimated full year 2021 occupancy levels of 68% and 65% respectively.

They were closely followed by Abu Dhabi, Riyadh, Jeddah, Muscat and Amman, with average occupancies of 58%, 56%, 51%, 48%, and 45% respectively. Overall, average year-on-year growth of the 20 destinations researched was 47%.   

The health of the travel and tourism industry is key to the region. Prior to the pandemic, the direct contribution of travel and tourism to the Middle East’s GDP was predicted by the World Travel and Tourism Council (WTTC), to reach US $133.6 billion by 2028. So, given subdued oil prices and a general economic slowdown due to COVID-19 restrictions, it is clear that the regional economy will be relying on travel and tourism to recover quickly, once a vaccine has been fully developed and rolled out.