Kuwait: BFL (Brands For Less) Group, one of the world’s leading off-price retailers of fashion and homeware, hits another milestone in its expansion goals in 2021 with the successful opening of the first Brands For Less store in Kuwait.

Kuwait is known to be one of the fastest growing markets in the region and a major destination for fashion brands with a strong purchasing focus in the retail sector. Driven by high demand of loyal customers and the company’s goal to reach wider market, BFL (Brands For Less) opens its first branch at Terrace Mall, Salmiya. This new store spreads over an area of 1,400 square meter and offers a wide selection of off-retail priced goods. 

The new shop has the same off-price business model that the BFL Group is known for, featuring a wide range of products such as clothing, homeware, sportswear, and toys from over 3,000 designer brands. Visitors can find discounted high-end brands as well as be engaged into the treasure hunt concept experience at the store. 

Toufic Kreidieh, Chief Executive Officer and Co-Founder, BFL Group, said: “We are ecstatic to finally open our first store in Kuwait. Despite the delay from its initial opening due to the pandemic, we successfully entered the Kuwaiti market, and we eagerly look forward to providing our customers with high value items and establish a strong customer base in the country.”

With over 74 established stores across six countries, BFL Group continues to pursue its goal of expanding and providing customers with a wide range of products at spectacular value.