Dubai: Dubai has long been a global benchmark for innovation in leisure and lifestyle. Adding to this reputation, the Dubai Mall has introduced its newest and most dynamic attraction yet: House of Hype. Located in the vibrant Fountain Area and launched in February 2025, this immersive venue is set to transform how residents and tourists experience entertainment.

A Fusion of Technology, Creativity, and Fun

More than just a theme park, House of Hype delivers a cutting-edge fusion of digital experiences, interactive zones, and aesthetic wonder. Designed with a futuristic flair, it features 18 themed worlds illuminated by neon lights, rich digital environments, and imaginative visuals—perfect for families, gamers, and content creators alike.

The venue boasts over 50 game zones, ranging from retro arcade machines to advanced VR and AR experiences, including high-tech scavenger hunts. This playground of innovation encourages not just play, but also creativity and social interaction, making it a haven for influencers and thrill-seekers.

Adding to the experience are 14 retail outlets, combining entertainment with unique shopping opportunities that reflect Dubai Mall’s luxury-meets-experiential spirit.

Prime Location, Seamless Access

Perfectly positioned next to Dubai Mall’s Chinatown, House of Hype is easy to reach for both tourists and locals. It's just a 2-minute drive from Downtown Dubai, 5 minutes from Business Bay, and 8 minutes from DIFC.

Visitors using public transport can take the Dubai Metro (Red Line) to Burj Khalifa/Dubai Mall Station, followed by a comfortable 10–15 minute walk via the air-conditioned Metro Link Bridge—ideal for anyone exploring the city without a car.

What to Expect Inside

• Step into a world where imagination meets innovation. Guests can:
• Dive into 50+ interactive gaming areas, featuring everything from nostalgic arcades to immersive AR/VR experiences.
• Use the PARX app to track game progress, earn rewards like HyperCoins, and unlock bonuses.
• Explore unique culinary spots, such as cotton candy burritos, fried chicken ice cream, and more.
• Enjoy live entertainment from performers dressed in dazzling costumes, creating a vibrant, festival-like vibe.
• Access 55 creator zones, equipped with tools for video recording, music production, and AR filters—tailor-made for influencers and creatives.
• Every corner of the venue is built for visual impact, with neon-lit gardens and fantastical streets offering the perfect backdrop for photos, videos, and unforgettable memories.

Food & Drink:

• Whimsical to Wonderful
• Foodies will love the House of Hype’s themed dining options:
• Hidden Sushi Bar for fresh Japanese fare
• Meow Meow Café for quirky desserts and sweet treats
• Bling Blang for fast, fun eats
• Nitro Bar, where signature nitro-infused drinks add a dash of drama to your sip

Visitor Info & Pricing

The House of Hype follows Dubai Mall’s operating hours, open daily from 10:00 AM to 12:00 AM, with last entry at 11:00 PM.

General admission: AED 149

Children under 3: Free

Combo ticket with AYA Universe: AED 249 (valid for one week from purchase)

Final Thoughts

The House of Hype marks a bold new chapter in Dubai's entertainment journey. With its immersive design, tech-driven adventures, and influencer-friendly features, it’s not just another attraction—it’s a cultural hotspot. Whether you're a local looking for a weekend thrill or a visitor exploring Dubai’s wonders, this futuristic venue is a must-see experience.