Dubai: In an initiative that reflects the strength of national collaboration, the Dubai Foundation for Women and Children (DFWAC), in partnership with Saddle, has launched the “Her Voice Leads the Way” community initiative in celebration of Emirati Women’s Day. Established by Her Highness Sheikha Fatima bint Mubarak, “Mother of the Nation,” Chairwoman of the General Women’s Union, President of the Supreme Council for Motherhood and Childhood, and Supreme Chairwoman of the Family Development Foundation, Emirati Women’s Day serves as a pivotal national occasion to honor women's vital contributions to the UAE’s progress.
Celebrating Emirati Women's Day 2026 and its theme, "We Emerge Stronger and Better," DFWAC is making mental health support effortless. Through the "Her Voice Leads the Way" campaign with Saddle, the initiative brings positive psychological resources right to the community, proving that strong women build stronger families and a more united UAE.
This national theme directly aligns with DFWAC’s core mission and its joint campaign with Saddle. By bringing psychological support and empowering messages directly into everyday community spaces, the "Her Voice Leads the Way" initiative translates the ethos of emerging "stronger and better" into actionable mental and emotional well-being. The initiative recognizes that personal strength and inner resilience begin with psychological balance, self-worth, and supportive community touchpoints.
The initiative will take place on 28 and 29 August across six Saddle locations in Dubai — Al Wasl, Al Khawaneej, 77 Valley, One Za’abeel, Al Barsha and DXB Airport — and is expected to reach approximately 1,000 beneficiaries. Saddle Customers will receive specially designed items for the occasion, including positive affirmation cards and stickers inspired by the spirit of Emirati women and the values of UAE society. The stickers feature messages such as “We Rise Stronger and Better,” “Strong Like the UAE,” and “Giving Like the UAE,” drawing a meaningful connection between women’s strength, generosity and ambition and the values embodied by the UAE. In doing so, the initiative transforms a simple moment, such as picking up a cup of coffee, into a message of appreciation and positivity that encourages women to reflect on their worth and reinforces their self-confidence. 
The initiative stems from DFWAC’s belief that psychological well-being can sometimes begin with a single word, and that a positive message delivered at the right moment can help restore balance and strengthen self-confidence. From this perspective, the initiative demonstrates that the most impactful community initiatives are those that reach people through the everyday moments of their lives, transforming ordinary experiences into messages that create lasting human impact. 
The campaign goes beyond distributing cards with motivational messages. It presents an innovative model of community engagement that leverages spaces people visit every day to promote messages that support psychological well-being, foster a culture of appreciation, and extend the impact of community initiatives beyond traditional settings. This approach reflects DFWAC’s vision of reaching the community through innovative channels, while also highlighting Saddle’s commitment to corporate social responsibility and its belief in the importance of partnerships that support national initiatives aimed at enhancing quality of life. 
The initiative features three sets of positive affirmation cards, each designed to reflect a woman’s journey towards balance and self-confidence. These include “I Give Myself Peace,” which promotes inner calm and self-care; “I Remember Who I Am,” which reinforces the belief that a woman’s worth comes from within; and “I Give Myself What I Deserve,” which strengthens a sense of self-worth and encourages women to celebrate their achievements and embrace change with positivity. 
Her Excellency Sheikha Saeed Al Mansouri, Acting Director General of the Dubai Foundation for Women and Children, said that the initiative reflects DFWAC’s vision of developing innovative approaches to community engagement and delivering its humanitarian messages in ways that connect with people through the details of everyday life. She emphasized that meaningful partnerships are a fundamental pillar in expanding social impact, promoting psychological well-being, and fostering a culture that recognizes and celebrates women. 
Her Excellency said: “Emirati Women’s Day embodies a deeply rooted national vision that recognizes women’s empowerment as an investment in the future of the nation, and that building a more cohesive society begins with empowering individuals and enhancing their quality of life. From this perspective, ‘Her Voice Leads the Way’ reaffirms that a sincere word can mark the beginning of meaningful change in a woman’s life — a message that can restore her confidence and bring her reassurance.”
She added: “This initiative also aligns with the objectives of the ‘Year of the Family’, reflecting our belief that a confident woman is a cornerstone of a stable family, and that investing in her psychological well-being and emotional welfare is an investment in family stability and social cohesion. We extend our sincere appreciation to Saddle for this inspiring partnership, which represents an outstanding model of national collaboration and has helped transform a simple everyday experience into a community message with lasting human impact.” 
For his part, Mohamed Matar Al Falasi, Founder and Chairman of Saddle Group, said: “We are proud to collaborate with the Dubai Foundation for Women and Children on this initiative on the occasion of Emirati Women’s Day, in recognition of Emirati women’s remarkable journey of achievement and contribution, and their pivotal role within the family and society.
This collaboration reflects our shared commitment to fostering a culture of appreciation and positivity, while advancing social responsibility through meaningful initiatives that touch people’s lives and create lasting impact. We are pleased that Saddle branches are part of this message, helping to extend a gesture of appreciation that reflects the important place women hold and the strength, inspiration, and generosity they bring to our society.”