Dubai: Kerala Tourism Minister P. C.Vishnunadh participated in the Kerala Travel Meet Dubai – ‘Green Peace’, bringing together Kerala Tourism stakeholders and UAE-based travel trade representatives to promote the state as a preferred destination among Gulf travellers.

During the event, the Minister highlighted Kerala’s diverse tourism offerings, including its scenic backwaters, beaches, natural landscapes, Ayurveda and wellness experiences, rich cultural heritage and adventure tourism.

He also invited UAE-based travel trade representatives and tourism stakeholders to participate in the Kerala Travel Mart (KTM) 2026, scheduled to be held later this month.

The event featured a dedicated B2B buyer-seller interaction between Kerala Tourism’s trade partners and buyers from Dubai. The session provided an opportunity for tourism stakeholders to strengthen business linkages, explore new partnerships and promote Kerala’s tourism products among travellers from the Gulf region.

The Kerala Travel Meet Dubai served as a platform to enhance cooperation between Kerala’s tourism industry and the UAE travel trade, while showcasing the state’s diverse experiences to the international tourism market.