Dubai: A hundred lucky shoppers took home a collective 25 kilograms of gold from the Dubai Gold and Jewellery Group (DGJG) raffles, which took place during the 27th edition of the Dubai Shopping Festival, which ran from 15 December 2021 to 30 January 2022. 

Tawhid Abdullah, Chairman, Dubai Gold and Jewellery Group (DGJG) said: “Dubai Gold and Jewellery Group (DGJG) is proud to be part of Dubai’s iconic annual shopping festival. Since 1996, Dubai Shopping Festival has transformed itself into an annual celebration that brings together millions of people. Our participation in the 27th edition of DSF concluded with 100 shoppers winning up to 25 kilograms of gold as part of raffle draws. Not only was this year’s DSF bigger and better, but it also showcased Dubai’s true innovative spirit and role as a leading destination for jewellery retail.”

Ahmed Al Khaja, CEO, Dubai Festivals and Retail Establishment (DFRE) said: “We would like to thank Dubai Gold and Jewellery Group (DGJG) for their participation in the success of Dubai Shopping Festival by bringing life-changing prizes to shoppers across the city. Opportunities to win are an integral part of the world’s longest running retail festival which was created to enhance the city’s retail proposition and drive footfall from citizens, residents and visitors alike.Today, the festival plays a major role in supporting Dubai’s economic and tourism development goals and we are grateful for all the support we get from our partners to make each year of DSF an unforgettable experience.”

This year, Dubai Gold and Jewellery Group (DGJG) raffles increased footfall into jewellery stores by an average of 28% versus last year and rewarded 100 lucky winners with a collective 25 kilograms of gold. 

Winners of the gold prizes included an eight year old boy whose family have been taking part in the DSF raffles for the last seventeen years and a UAE resident who will use the gold to continue work on his dream home: 

Father of T. Shashank Reddy, age 8, from India: We appreciate initiatives like this in Dubai.

Shashank’s father said: “Shashank is my eight year old son. We have been living in Dubai for 17 years and participated in DSF once again this year by purchasing gold from a Jewellery shop in Karama. We received a call telling us we won and we are very happy and thankful to the Dubai Government for bringing initiatives like DSF to the city. We really enjoy taking part and are joyful to receive such a prize.”

Lakmal, from Sri Lanka: The prize has been so helpful for my life.

“I have been living in Dubai for 14 years and this year purchased some gold jewellery from one of the jewellery shops in Al Barsha. DSF offers some amazing opportunities to win and this prize is so helpful for me.”

Syed Faizulla, from India: I have resumed plans to build my dream home.

“I am a resident of Abu Dhabi and have been in the UAE for 16 years. It was my first-time taking part in a DSF raffle. I received a coupon when I purchased some jewellery and then won 250 grams of gold! I had previously started construction work on my home, but I had to stop the work because I didn’t have money. When I won the prize, by grace of God, I started the work once again.”

Dileep Atimulla, from India: The happiest moment was seeing my family after the news!

“I am a resident of the UAE. I have been here for 12 years and had not taken part in a DSF raffle before. I purchased jewellery for my daughter who is in India, and won 250 grams of gold. I was very happy to receive the prize. At first, I did not believe it. But after communicating with the organisers further, they confirmed that I won a prize. The first thing I did was call my family and tell them about the prize. They also did not believe it! The happiest moment was to see my family’s happy faces after this news.  Thank you DSF!”

The Dubai Gold and Jewellery Group raffle was one of the many raffles that took place during the DSF in its 27th edition, which have given the chance to many shoppers to win amazing prizes. Other raffles included the DSF Mega cash prize by Idealz, Infiniti Mega Raffle, Nissan Mega Raffle, Dubai Shopping Malls Group, DSF Grand Prize, Jumbo prizes and Share Millionnaire.

The 2022 retail calendar began with the 27th annual Dubai Shopping Festival (from 15 December 2021 until 30 January 2022), and will see more festivals offering events, activations and experiences to take place this year.