Dubai: The Hemaya International Center in the General Department for Anti-Narcotics at Dubai Police plays a vital role in raising awareness and safeguarding the community from drug dangers through educational initiatives and partnerships with various government and private entities.

As one of Dubai Police's key outreach arms, the center addresses drug-related issues across all segments of society, implementing a comprehensive strategy to foster awareness within the community.

His Excellency Major General Eid bin Thani, Director of the General Department of Anti-Narcotics, reaffirmed Dubai Police's commitment to educating the public about the risks of drugs and prevention strategies. He highlighted that combating drug abuse involves not only legal and security measures but also requires coordinated efforts within a collaborative framework that engages all members of society.

He stated, "We believe that awareness and education are vital in safeguarding the community from the dangers of drugs. To this end, law enforcement agencies are implementing comprehensive awareness campaigns targeting all societal segments, including youth and families. Through these initiatives, in collaboration with our partners, we aim to raise awareness about the health, psychological, social, and economic impacts of drug use, equipping individuals with the knowledge necessary to prevent addiction."

Furthermore, Maj. Gen. Eid bin Thani emphasized that the General Department, represented by the Hemaya International Center, collaborates closely with educational, health, and social institutions to deliver integrated preventive and awareness programs. He highlighted the crucial role families play in protecting children from drug use. “As part of these efforts, Dubai Police actively participates in exhibitions and events with partners to promote prevention strategies, awareness initiatives, treatment programs, and community support services. In addition, confidential channels are available for the public to communicate with Dubai Police, allowing them to share information and feedback,” he continued.

9 Million People
Meanwhile, Brigadier Dr. Abdul Rahman Sharaf Al Maamari, Director of the Hemaya International Centre, indicated that the awareness campaign organized last year by the Ministry of Interior in cooperation with Dubai Police at Dubai Hills Mall for the International Day Against Drug Abuse and Illicit Trafficking lasted 10 days and benefited over 9 million people through various awareness channels. The initiative resulted in 563 dialogue sessions and workshops, 630 counseling sessions, and 95 engaging social media posts, generating 210 suggestions and ideas, along with 48 awareness competitions,” he added.

Brig. Al Maamari also noted that during the event, 3,231 social media users shared awareness messages, and the campaign received coverage in 174 newspapers and magazines, along with 120 media materials prepared.

13 Million Beneficiaries
Brig. Al Maamari also explained that the awareness campaign organized by Dubai Police at Dubai Mall, in the line with the International Day Against Drug Abuse and Illicit Trafficking, lasted three days and successfully sent numerous awareness text messages to the public, reaching over 13 million people. “In total, 76,160 individuals benefited from the awareness platform, and 9,520 participants took part in raffles and prize draws,” he added.

The campaign also highlighted Article 89 of the UAE Law on Combating Drug Trafficking and Psychotropic Substances, which stipulates that individuals who voluntarily seek help for addiction must receive treatment support without legal repercussions. This article also empowers first- and second-degree relatives to request treatment on behalf of the user, thereby enhancing the family's role in early intervention and support. Additionally, it allows users access to specialized treatment centers, facilitating their reintegration into society and supporting their recovery journey toward a healthier, everyday life. Additionally, the campaign featured seminars, consultations, interactive workshops, and musical performances.

14K Beneficiaries
Meanwhile, the Dubai Police in cooperation with the Erada Center for Treatment and Rehabilitation organized awareness platform, as a part of the International Day Against Drug Abuse and Illicit Trafficking, which successfully benefited 14,406 beneficiaries, as well as 1.5 million awareness text messages were sent to the public, and 3,480 participants engaged in raffles and prize draws. Additionally, the campaign highlighted Article 89 of the UAE Law on Combating Drug Trafficking and Psychotropic Substances, and featured various activities, including seminars, consultations, interactive workshops, and musical performances.