Riyadh: Anghami, the leading music and entertainment streaming platform in the Middle East and North Africa, has announced its partnership with Athar – Saudi Festival of Creativity 2025, joining as a General Partner to champion creativity, culture, and innovation across the region.

Reflecting its commitment to celebrating talent that pushes the boundaries of creativity and communication, Anghami will host Athar’s official podcasts on its platform, extending the conversations, insights, and learnings from the festival to millions of listeners digitally. As well as this, the company will also sponsor the ‘Marketing Communications Team of the Year’ Award.

Throughout the event, Anghami will also be hosting a live DJ artist booth, creating a vibrant and immersive experience that mirrors the brand’s role within the region as a cultural driver for young audiences. Together, these initiatives reinforce Anghami’s vision of fostering innovation and impact while supporting Saudi’s growing creative economy.

“At Anghami, our purpose goes beyond streaming: we’re here to empower talent, drive innovation and cultural impact across the region. To us, partnering with Athar is a natural extension of that objective, bringing together the brightest creative minds and celebrating the power of ideas, music, and innovation.” Says Eddy Maroun, Co-founder at Anghami.

Kamille Marchant, Athar Festival Director reflected a similar sentiment: “We couldn’t be more excited to welcome Anghami, alongside so many major industry players, as we bring Athar Festival’s biggest and boldest edition yet to life. As one of the Middle East’s leading music and entertainment platforms, Anghami’s presence at the festival will amplify our message and support us in delivering an unforgettable experience for the creative marcomms community.”

This collaboration underscores Anghami’s wider mission to empower talent, inspire innovation, and amplify Arab voices on the global stage; continuing to build meaningful connections with audiences while shaping the future of entertainment and creativity across Saudi Arabia and the wider MENA region.