Dubai: The Emirati Media Talent Pledge has provided a group of Emirati media students with the opportunity to participate in real-world professional activities through a collaboration between the Dubai Media Council (DMC), Dubai Chambers, and the Higher Colleges of Technology (HCT).

The initiative has been designed to prepare future national media professionals by linking classroom learning with practical experience in the field and strengthening their understanding of how international media operations function.

As part of the program, students have supported Dubai Chambers during its participation at two major international business forums: the ‘Doing Business with Georgia’ Forum in Tbilisi and the ‘Doing Business with Armenia’ Forum in Yerevan. They have contributed to content production, on-site media coverage, and communication activities that highlight Dubai’s efforts to expand its global economic partnerships.

Saif Al Suwaidi, Project Manager of Dubai Media Council, stated that, “The Emirati Media Talent Pledge reflects our ongoing efforts to empower young Emirati media professionals and provide them with meaningful, hands-on experiences in the industry. We are helping transform academic learning into real professional opportunities, preparing students to tell compelling stories about the UAE’s sustainable development journey and its rise on the global stage both at home and abroad.”

Sumaya Alshamsi, Director of International Partnerships at Dubai Chambers, noted that, “We are committed to supporting initiatives that empower young Emiratis across a wide range of fields, including the media sector, which remains an essential partner in showcasing the strength of Dubai’s economy.”

Students participating in the mission have expressed appreciation for the opportunity, noting that the experience has deepened their understanding of how media teams manage coverage of major trade and investment events. The initiative further supports DMC’s vision to strengthen public–private partnerships that enhance Dubai’s position as a regional hub for media innovation and talent development.

The Emirati Media Talent Pledge has been launched under the directives of His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council.

The initiative was unveiled during the Arab Media Forum and is implemented by the Dubai Press Club in collaboration with leading private-sector media organizations. It offers mentorship, training, and employment pathways for Emirati students and graduates to support the growth of a highly skilled national media workforce.