Dubai: In a significant recognition of marketing excellence and strategic brand leadership, Forbes Middle East has named V. Nandakumar, Director of Global Marketing & Communications at Lulu Retail Holdings, among the Most Powerful Marketing Leaders 2026.

The prestigious recognition celebrates Nandakumar’s outstanding contribution to transforming retail marketing across the region through innovative brand strategies, customer engagement, and integrated communication initiatives.

As the marketing force behind one of the Middle East’s largest retail groups, Nandakumar has played a pivotal role in strengthening Lulu Retail’s brand presence, driving customer-centric campaigns, and supporting the company’s continued expansion across international markets. His leadership has helped position Lulu as one of the region’s most trusted and recognizable retail brands.

The Forbes Middle East Most Powerful Marketing Leaders list honours professionals who have demonstrated exceptional vision, creativity, and measurable business impact while shaping the future of marketing across industries.

Industry observers say the recognition reflects Nandakumar’s ability to combine innovation, digital transformation, and strategic communication to deliver sustainable brand growth in an increasingly competitive retail landscape.

The honour also highlights Lulu Retail Holdings’ continued commitment to excellence in customer experience, innovation, and corporate branding, reinforcing its leadership position in the regional retail sector.