Dubai:The shopping mall and management division of Abu Dhabi-based Lulu
Group International, Line Investments & Property LLC (LIP) boasts an impressive
portfolio of malls through the Gulf and India. Moreover, with a strategic vision for
future growth and development across the GCC, LIP reiterates its position as a
renowned industry leader in offering the right kind of support to make any brand a
sure-fire winner as it introduces its retail project in Silicon Oasis.
LIP’s latest development is Silicon Central in Dubai, a three-level retail and leisure
destination that will provide an enhanced shopping experience to its neighbouring
communities.

With a total of 220 stores in 81,500m2, Silicon Central will include a 9,000m2
hypermarket and a 7,800m2 department store, alongside a 35,500m2 array of retail
shops and services that will offer a broad mix of brands tailored to ensure shoppers'
complete satisfaction.

Adding to the unique shopping experience, a diverse range of dining options will
comprise of 24 casual restaurants and cafes as well as 21 food court units, making it
the perfect place to catch up with friends and families in an enjoyable atmosphere or
to enjoy a quick snack on the run.

A wide range of entertainment options are also on offer, including a 12-screen
cinema, a 6,800m 2 Family Entertainment Centre, incorporating a 2,000m2 New
Generation Entertainment Centre for both kids and grownups to stay active, plus a
2,500m 2 gym to keep the community in shape. It’s all about convenience and
accessibility, with nothing forgotten, including 3,500 car parking spaces.
With such a broad range of options, Silicon Central is set to be the destination of
choice for families and entertainment seekers throughout its immediate catchment
area, which takes in a population of 500,000 people, and further afield.
LIP’s success and commitment to excellence have not gone unnoticed either, with
the organisation picking up five awards at the Retail Congress MENA Awards 2019.
 
Held in the Ritz Carlton, DIFC, the Awards Ceremony honoured the most
outstanding achievers in the shopping mall industry in the MENA region. LIP took
part in the event together with entries from Mall of Um Al Quwain, Al Wahda Mall,
Mushrif Mall, and Khalidiyah Mall, winning one gold and four silver awards in the
following categories:
Design & Development
Mall of Um Al Quwain (Gold)
Net Operating Income (NOI) Enhancement

Al Wahda for Celebrity Visit (Silver)
Traditional Marketing: Cause-Related Marketing
Al Wahda Mall for Operation Smile (Silver)
 
Traditional Marketing: Digital/Social Media
Khalidiyah Mall for Enhanced Website (Silver)
 
Traditional Marketing: Sales Promotion
Mushrif Mall for Talentology 2019 (Silver)
 
The winners of the Retail Congress MENA Awards 2019 were selected by a jury of
regional and international industry experts in retail.
Mr. Salim MA, Director Lulu Group International said, “Our vision is to enhance the
retail experience for our customers and partners and receiving awards for all the
malls that took part is a testimony that the Line Investments & Property team is
committed to excellence in the new age initiatives and community events they bring
to the malls.”

With unparalleled expertise stretching across every conceivable specialist field of
endeavour, including location-sourcing, design, development, management and
marketing, LIP is fully committed to being the preferred investment and property
management company in the retail and real estate sector of the regions it operates
in. It currently offers 360-degree retail solutions in 23 malls in six countries, with
several further properties planned for the future in new cities and markets.