Dubai: Dubai’s running community is heading upwards this season with New Balance and Jumeirah Johns Running Club’s LEVEL 7, a one-of-a-kind vertical race. The race marks the debut of exclusive new colorways of the New Balance FuelCell Rebel V5, Fresh Foam 1080 and 880. Level 7 will celebrate the vibrant communities New Balance continues to cultivate in Dubai, offering unique experiences to connect and run.

Taking place on the 18th of October at 7 PM at Media One Hotel car park, LEVEL 7 invites runners to tackle a thrilling 1km race from the bottom of the car park to the 7th floor, in heats of 25, with multiple chances to qualify for the finals. Inspired by New Balance’s “Run Your Way” ethos, the format is built for every kind of runner, whether chasing a podium or a personal milestone.

LEVEL 7 offers exciting prizes for participants with the top male and female winners receiving a Doha Marathon 2026 race package, including race bibs, flights and accommodation courtesy of New Balance, with additional prizes such as awesome gear from New Balance and Oakley, alongside delicious meals from Matter Nutrition. The race will flow straight into an afterparty at P7 Arena, featuring a live DJ, refreshments and a Community Wall where runners can mark their achievements and connect post-race.

Registrations are now live for AED 70 via https://www.hopasports.com/en/event/level-7, with the growing community of runners, fitness enthusiasts and brave first-timers encouraged to ‘Run Their Way’ to the top.