Dubai: Festival of Lights 2025 is illuminating Dubai with unmatched sparkle this season, as citywide malls and shopping destinations transform into dazzling hubs of celebration, culture, and unbeatable retail experiences. Organised by Dubai Festivals and Retail Establishment (DFRE) from 17 to 26 October, residents and visitors are invited to experience the joy of festive shopping with exclusive promotions of up to 75% off, bustling markets, glittering gold giveaways, spectacular raffles & rewards, and vibrant mall entertainment. 

From the gold souks of Deira to the fashion avenues of Dubai’s iconic malls, this season promises one of the most exciting shopping celebrations of the year.

CITYWIDE SALES
The magic of Diwali shopping takes centre stage across the city with dazzling discounts, spectacular savings, and grand prizes. Exclusive retail promotions of up to 75% off are waiting to be unlocked at leading brands across every category – from glittering gold and fine jewellery to fashion, accessories, specialty stores, perfumes and cosmetics, home furnishing, as well as department stores, hypermarkets, and supermarkets. Participating outlets include Amazon, Arrow, Bath & Body Works, Biba, Carrefour, Centrepoint, Choithrams, Damas, Day to Day, Dune London, Forest Essentials, Galeries Lafayette, Jumbo, LuLu, Michael Kors, Nine West, ODORA, Rituals, Steve Madden, R&B, Swarovski, Tanagra, Tory Burch, Tryano, and many more - making this shopping season more rewarding than ever before.

BUSTLING MARKETS
Vibrant Diwali markets across the city promise unmissable opportunities for shopping, entertainment, and family fun. 

Global Village marks its milestone 30th season this season, calling residents and visitors to shop for unique gifts and explore authentic home décor. Visitors can also experience stunning Rangoli art painting, lively stage performances, spectacular fireworks, and a colourful Diwali Mela at the India Pavilion. There are also endless opportunities to indulge in mouthwatering Indian delicacies, from traditional street food at Indian Chaat Bazaar to fine dining experiences at Global Village’s restaurants. Entry tickets are available via the Global Village mobile app, website, or at on-site ticketing booths. 

The Waterfront Market in Deira is showcasing the largest Rangoli installation made of spices until 26 October, crafted entirely from 60kgs of cinnamon, turmeric, chilli, coriander, cloves and other spices sourced from traders in the Market. While there, guests can also explore the Market’s incredible variety of fresh fish, seafood, fruits, vegetables, meat, poultry, dry goods, and spices.

FREE-TO-ATTEND MALL ENTERTAINMENT
Sparkling Diwali at BurJuman Mall is already buzzing with cultural experiences until 22 October. Fridays bring Family Game Nights, while Saturdays welcome a traditional, Bollywood-inspired Baithak musical gathering, followed by ongoing workshops and kids activities. Shoppers who spend AED 250 or more are in for a special treat to drive home a brand new SOUEAST SO6.

Then on 25 October, City Centre Deira hosts a first-of-its-kind Escalator Fashion Show, showcasing Indian and fusion fashion and jewellery brands in a spectacular Diwali-themed display.

GOLDEN OFFERS
Honouring the cherished tradition of buying and gifting gold during the Festival of Lights, Dubai’s jewellery stores are offering an array of glittering deals and promotions.

Dubai Jewellery Group’s Shine with Prosperity in the City of Gold is crowning 30 lucky winners with a share of jewellery vouchers worth AED 150,000 until 26 October when spending AED 1,000 or more at participating outlets. Shoppers can also enjoy free gold coins on purchases of AED 4,000 or more on select collections, in addition to exclusive gifts, up to 70% off on select diamond and pearl jewellery, and zero deduction on old gold exchange.

A shopping spree at the Dubai Gold Souk Extension in Deira brings the chance to Shop, Scan, and Win Gold upon spends of AED 500 or more until 26 October.

Meanwhile, 10 lucky winners stand the chance to Shop, Scan and Strike Gold! with AED 100,000 worth of vouchers when spending AED 200 or more at participating malls until 26 October. 

Centrepoint’s Scratch & Win campaign is giving away instant gold prizes until 28 October, on spends of AED 300 or more at their stores in City Centre Deira, Ibn Battuta Mall, Oasis Mall Dubai, and BurJuman Mall.

Shoppers at Damas can take home a 1-gram, 22-karat gold coin on every diamond-studded jewellery purchase of AED5,000 or more at participating stores, in addition to a gold coin  when splurging on diamond purchases worth AED15,000 or more. Plus, 20 lucky shoppers stand the chance to win shopping vouchers worth up to AED100,000 on qualifying purchases. With reduced making charges on select 22-karat gold jewellery and designs, Damas shines as one of the must-visit jewellery destinations this Festival of Lights.

MORE WAYS TO WIN
Those looking to explore a world of vibrant fabrics, traditional fashion, and festive wear can take advantage of the Shop Textiles, Spark Rewards promotion at textile stores across Meena Bazaar, Karama, and Deira, which is crowning 10 lucky winners with a share of AED 50,000 in cash on purchases of AED 200 or more until 26 October. 

Emirates Skywards is turning up the excitement with its 25th Anniversary celebration with 25% bonus Miles for members when shopping at participating outlets – including Skywards Everyday, Dubai Audio, Natuzzi, Western, Carter & White, Envisage Kitchen & Tiles, Sedar, Parasol Furniture, Jashanmal, and Gate Avenue, DIFC. Lucky shoppers can also win a share of 25 million Miles.

From golden giveaways to grand raffles, cultural performances to family fun, this year’s Festival of Lights promises more sparkle, more savings, and more reasons to celebrate than ever before.

Festival of Lights 2025 is supported by Key Sponsor Commercial Bank of Dubai and Strategic Partners which include: Al Futtaim Malls (Dubai Festival City Mall & Festival Plaza), Al Zarooni Group (Mercato Shopping Mall), AW Rostamani Group, DHAM (Souk Al Seef, Bluewaters, Ibn Battuta Mall, Nad Al Sheba Mall, Palm Jumeirah Mall, and The Outlet Village), Emirates Airline, ENOC, e&, Majid Al Futtaim (City Centre Deira, City Centre Mirdif, and Mall of the Emirates), Merex Investment (City Walk and The Beach, JBR), and talabat.