Dubai:The first high-performance sports car brand to be based in the Middle East has partnered with the 2021 edition of Dubai Shopping Festival (DSF) to introduce fans of exotic vehicles to its latest creation, the Fenyr SuperSport.

Worth AED 6 million, the Fenyr SuperSport is the highest value raffle prize ever offered in the history of DSF as part of the DSF Supercar Raffle. Shoppers who purchase a scale model of the hypercar through www.idealz.com and www.mydsf.ae will enter a prize draw for the chance to win the extraordinary vehicle. The DSF Supercar Raffle is running until 30 May, with the Fenyr SuperSport presented for viewing at The Pointe until 24 February and Dubai Design District from 25 February until 10 March, followed by Top Golf from 10 to 24 March. Other venues where the Fenyr SuperSport will be exhibited include Mall of the Emirates from 11 to 15 March and City Centre Mirdif from 18 to 22 March.

Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE), said: "We are delighted to collaborate with W Motors, a homegrown brand that has raised Dubai's profile globally thanks to its pursuit of excellence and a determination to constantly push the boundaries in the automotive field. W Motors has attracted the attention of the world through its incredible range of exclusive, unique and high-performance vehicles all built right here in the city. We encourage all residents and visitors to take advantage of this unique opportunity and participate in the DSF Supercar Raffle promotion for the once-in-a-lifetime chance of winning the ultimate grand prize of a Fenyr SuperSport."

“DSF is synonymous with retail and luxury, so it was the ideal platform to raise awareness of homegrown brands such as W Motors,” said Mr. Ralph R. Debbas, Founder of the Dubai-based company, W Motors. “This exposure showed people that the local automotive industry stretches beyond retail and maintenance. We’re tapping into the United Arab Emirates’ passion and enthusiasm and putting Dubai on the global map of future mobility.”

“Our product line includes vehicles under the W Motors brand and special projects,” continued  Mr. Debbas. “The Lykan HyperSport, which was produced from 2013 to 2015, was limited to just seven cars worldwide priced at AED 12.4 million each. The Fenyr SuperSport, which is currently in production, is limited to 111 units and costs AED 6 million, and the EV SuperCar (coming at the end of 2021) will be 250 units and cost from AED 2.4 million. We also produce the GHIATH Patrol, a special purpose SUV for Dubai Police, that starts at AED 500,000.

“The extreme rarity and exceptional engineering of the Fenyr SuperSport is reflected in its price tag. Unlike mainstream sportscars, the Fenyr SuperSport is highly collectible. It is completely hand-built and assembled, with more than eight months of skilled labour going into crafting each one. Being headquartered in Dubai, we aim to nurture and develop talent from the United  Arab Emirates and continue to contribute to the country’s booming car industry,” concluded Mr. Debbas.

Car enthusiasts who purchase a Fenyr SuperSport, or the lucky DSF shopper who wins one, will own a vehicle unlike any other. It boasts a custom-made, mid-rear mounted 3.8 litre flat six twin-turbo RUF engine that delivers an incredible 800HP and 980Nm of torque and propels the car from 0-100km/h in 2.8 seconds, with the capacity to reach 400km/h. This elevates the Fenyr SuperSport into the ‘hypercar’ class.

W Motors’ design studio and HQ is located in Dubai’s Business Bay, with a flagship gallery in City Walk Dubai, plus a service centre and workshop in Dubai Silicon Oasis, which will also be the base for a new factory by Q4 2021.

Shoppers can enter the prize draw to win the hypercar by purchasing a scale model of the Fenyr SuperSpor at www.idealz.com and www.mydsf.ae