Dubai: Dubai Summer Surprises (DSS) 2025 keeps the momentum going this week with a magical line-up of exclusive flash sales, cultural festivals, community events and summer fitness. From 25 to 31 July, the Great Dubai Summer Sale continues with new limited-time deals, families can get active with bike rides and triathlons, learn about Emirati heritage, and Saturday night comes alive with the first-ever edition of Gahwa Beats. It’s another week packed with reasons to shop, explore, and enjoy a summer well spent.

 

● Date: 18 July to 10 August

● Location: Citywide

● About: The heart of the DSS Sales Season, the Great Dubai Summer Sale (GDSS), continues to bring the deepest discounts of the season across more than 800 brands and 3,000 outlets and up to 90% off during limited-time flash sales until 10 August. Highlights include the GDSS Shop, Scan and Win promotion for a chance to win AED 1 million in cash or the all-new Nissan Patrol. Additional rewards include 25 per cent bonus Miles for Skywards Everyday members, Polestar 4 LRSM, and Soueast S06 car raffles, cashback, gold bars, jewellery vouchers, and more. It’s the best-value time of year to shop, save, and win big.

 

 

● Date: 26 July 

● Location: Theatre of Digital Art, Souk Madinat Jumeirah

● About: The brand-new Gahwa Beats series kicks off this Saturday with a high-energy pop-up at TODA Theatre. DJ Akmaral takes over the 360-degree immersive art space where music, visuals, artisan coffee and community come together in a one-of-a-kind DSS experience. The excitement continues with pop-ups all summer, including 2 August at Sky Views Observatory, 9 August at ROXY Cinema, JBR; 16 August at Dubai Ice Rink; and 23 August at Deep Dive Dubai.

 

● Date: 26 July 

● Location: Hamdan Sports Complex

● About: Stay active this summer with the final DSS edition of the IRONSTAR Indoor Triathlon series. Open to individuals and teams of three, this high-energy challenge includes a swim, cycle and run, perfect for seasoned athletes or first-timers ready to test their limits. Entry includes a race pack, buffet breakfast and a chance to win great prizes. Tickets are on sale now from AED 357.50. 

 

● Date: 27 July 

● Location: Zabeel Theatre, Jumeirah Zabeel Saray

● About: After a successful tour across the Middle East and the USA, Globally Local by Mohamed Helmy returns to Dubai for an unforgettable night of laughter. Known for his witty takes on cross-cultural experiences and everyday absurdities, Helmy brings a sharp, relatable set that resonates with audiences from all walks of life.

 

● Date: 25 July to 1 August

● Location: Qalaat Al Remaal, Dubai Al Ain Road

● About: Organised by the Hamdan Bin Mohammed Heritage Center, this meaningful free-to-attend family festival celebrates the palm tree as a symbol of Emirati culture and sustainability. Visitors can explore different date varieties, learn about traditional harvesting, and enjoy family activities that honour the UAE’s agricultural heritage.

 

● Date: 26 July 

● Location: Expo City Dubai

● About: Bringing together fresh Emirati voices and comedians from across the region, Laughing Nights blends storytelling, culture and humour in one energetic space. Expect an evening of sharp wit, cultural commentary and laughs from a dynamic lineup. Whether you're a fan of stand-up or just looking for a great night out, Laughing Nights is guaranteed to entertain.

 

 

Modesh Splash Park

● Date: until 31 August

● Location: Dubai Festival City, Bay Avenue

● About: Enjoy a family-friendly water zone inspired by the iconic Modesh World at Festival Bay, Dubai Festival City Mall. A major highlight of this year’s DSS, this all-new exclusive pop-up will give little ones of all ages a chance to explore water slides, splash zones, adventure zones and interactive games. This must-visit summer pop-up opens daily at 4pm with the fun lasting all the way to midnight.

 

● Date: until 31 August

● Location: Dubai Festival City Mall

● About: New for DSS 2025, the Modesh Summer Pass at Dubai Festival City Mall runs until 30 August, inviting families to take part in a stamp-and-win adventure that brings extra fun and rewards. Participating locations within Dubai Festival City Mall include BOUNCE-X, FabyLand, Osteria Mario, and the Modesh Splash Park, where children can collect stamps by completing fun games and activities. Once the pass is filled, they’ll be entered into a draw to win a gift card. Families can also stop by the Modesh Store, stocked with all-new merchandise, interactive activations, and playful souvenirs to take home a piece of the summer fun.

 

● Date: until 31 July 

● Location: ROXY Cinemas across Dubai

● About: ROXY Cinemas is rolling out a blockbuster line-up of family fun with Modesh and Dana in the spotlight. Little ones can collect stamps in the Modesh and Dana Summer Passport, earning prizes for every three or five family films watched. Surprise vouchers will be hidden under select cinema seats as part of the Lucky Seat activation, while families visiting on weekends can spin the Modesh and Dana prize wheel for a chance to win snacks, merchandise and more. For film-themed fun beyond the screen, the duo take over the T-Rex restaurant at Riverland with a special Modesh-themed meal combo, before settling in for a screening of Jurassic Park. Later in the month, they return to the big screen with a series of playful pre-show videos created for the release of Fantastic Four. They will also be on the move across the city with the Smurfs, surprising families on the Dubai Metro with cinema giveaways, and visiting Smurfs Village at MOTIONGATE™ for even more themed adventures. Ladies Night also returns to ROXY Cinemas this summer with a DSS twist, featuring Dana, themed photo ops, special gift bag giveaways in partnership with Rituals, and meals included within the ticket prices. 

 

● Date: until 31 August

● Location: Dubai Festival City Mall 

● About: Families can stop by Italian restaurant Osteria Mario every weekend from 1 July to 31 August, where little ones can enjoy Modesh & Dana-themed face painting, pizza-making, photo-booths, and more activities.

 

● Date: until 31 August

● Location: Various malls across Dubai

● About: Meet Dubai’s favourite mascots for surprise giveaways, photo ops and family-friendly fun. This week, catch them on Friday, 25 July at Ibn Battuta Mall and City Centre Me’aisem; on Saturday, 26 July at Dubai Festival City Mall and Dubai Festival Plaza; and on Sunday, 27 July at City Centre Al Barsha. A special school visit will also take place at Dubai Frame on Saturday, 26 July, bringing more surprise smiles to students and families alike.

 

 

● Date: Valid for three months from purchase

● Location: Available citywide

● About: Unlock over 7,500 BOGO offers across hotels, dining, attractions, fitness and beauty for AED 195, perfect for families and visitors looking to maximise their DSS savings from day one. Valid for three months from the date of activation, residents and visitors can enjoy exclusive savings throughout the summer and beyond.

 

● Date: 26 July (weekly until 30 August) 

● Location: Al Qudra Cycling Track 

● About:  Join the Bikeera community for weekly 6 AM cycling sessions along the 86 KM Al Qudra track. Designed for endurance, connection and sunrise views, the desert ride is split into two pace groups, 37km/h and 34km/h, and open to cyclists of all levels. Registration is required.

 

● Date: 30 and 31 July

● Location: TODA - Theatre of Digital Art

● About: Step into the world of Frida Kahlo with Viva La Frida, a captivating 360° immersive exhibition celebrating the iconic artist’s life and work. Held across select dates this July at Theatre of Digital Art (TODA), the experience brings her vivid self-portraits and symbolic paintings to life, each telling stories of resilience, identity, and personal triumph. Explore how Frida transformed her challenges into powerful visual narratives that continue to inspire generations. 

 

● Date: until 31 July 

● Location: Children’s City, Creek Park 

● About: Running Monday to Thursday from 7.30 AM to 2 PM, this summer camp invites children to learn new skills through fun, hands-on activities. Designed to make the most of the summer break, the programme blends creativity, education and play. Registration is AED 860 per child.

 

● Date: 15 June to 31 August 

● Location: Nad Al Hamer

● About: Keep little ones active and entertained all summer long with engaging camps across the city. From sports and swimming to creative workshops and team games, DSS summer camps offer fun-filled schedules for every age and interest. Highlights this week include Bel Remaitha Summer Camp, running daily with taekwondo, football, swimming, basketball, water games and more for kids aged 4 to 13. Morning and evening sessions available, with prices starting from AED 100 per day.

 

● Date: Until 31 August

● Location: Hotels and resorts citywide

● About: Enjoy unbeatable summer value with exclusive DSS hotel deals across Dubai. Families can take advantage of exclusive promotions at selected hotels, including JA Hatta Fort Hotel and Lapita, Dubai Parks and Resorts, where up to two children can stay, dine and play free of charge. UAE and GCC residents can unlock up to 30 per cent off on staycation packages, with perks like complimentary breakfast, dining discounts and resort credit at top properties including Park Hyatt Dubai, Banyan Tree Dubai, Anantara Downtown and more. 

 

● Date: Until 31 August

● Location: Various locations citywide

● About: Some of Dubai’s most luxurious spas are offering exclusive summer deals for residents and visitors, designed to relax, recharge, and refresh - whether choosing from soothing massages and revitalising facials or full-day wellness packages. Participating destinations include The Westin Dubai Mina Seyahi Beach Resort & Marina, Kempinski Central Avenue, Swissôtel Spa & Sport at Swissôtel Al Ghurair, among many others. Whether for a solo escape or a pampering day out with friends, these limited-time spa offers make it the perfect season to unwind in style.

 

● Date: Until 31 August

● Location: Attractions citywide

● About: Make the most of summer with unbeatable deals at top attractions across the city. Children can enjoy complimentary entry at leading destinations including AYA Universe, The Green Planet, Madame Tussauds, Legoland Dubai, Legoland Water Park, Motiongate Dubai, Neon Galaxy and Dubai Crocodile Park. From indoor adventures to outdoor thrills, DSS 2025 brings families unforgettable experiences with unbeatable value.

 

Dubai Summer Surprises 2025 is supported by Key Sponsor Commercial Bank of Dubai and Strategic Partners which include: Al Futtaim Malls (Dubai Festival City Mall & Festival Plaza), Al Zarooni Group (Mercato Shopping Mall), AW Rostamani Group, DHAM (Al Seef, Bluewaters, Ibn Battuta Mall, Nakheel Mall, and The Outlet Village), Emirates Airline, ENOC, e&, Majid Al Futtaim (City Centre Deira, City Centre Mirdif, Mall of the Emirates), Merex Investment (City Walk and The Beach, JBR), and talabat.